Instagram Feed Portrait
1080 x 1350 px sRGB 4:5 portrait
A 1080 by 1350 px 4:5 portrait. The tallest single image Instagram's feed will display without cropping, and the most vertical real estate a one-shot post can claim.
about a phone-screen tall vertical
About this size
Square posts share well across platforms. Portrait posts win the feed. At 4:5 Instagram gives a single image the maximum vertical space allowed in the in-feed view, which means more pixels on screen, more dwell time, and more room to lay out a story or an announcement that wants the eye to travel down rather than across.
The trade-off lives in the profile grid. Instagram now previews thumbnails at 4:5 too, so a portrait post displays in the grid almost exactly as it appears in the feed. That gentleness comes at a small cost: a portrait does not slot as cleanly into a carousel and is more awkward to cross-post to platforms that expect square or wider. Reach for portrait when one image carries the message; reach for the square when the design has to travel.
- Instagram feed posts
- Meta feed ads
- Portrait social art
Pro tips
- 1 Anchor the focal subject around the vertical middle. Faces, logos, and headlines all read best when they sit between the upper third and the lower third.
- 2 Build a top-to-bottom hierarchy. Headline near the top, the visual heart in the middle, the call to action or signature near the bottom. The 4:5 frame rewards a reading path more than a centered composition.
- 3 Export at exactly 1080 by 1350 px. Anything else gets resampled by Instagram, and the resample is harsher on portrait than it is on square.
- 4 Avoid edge-to-edge text. Embeds, reposts, and the profile grid all crop slightly, and the band that gets clipped is the band where your typography usually lives.
Common mistakes
- Treating the canvas like a flyer with copy in every corner. The reader on a phone sees the middle and skims away from the edges.
- Hiding the logo at the corner where the profile grid crops it. The grid is often the first impression a new follower receives.
- Uploading a 9:16 Story design as a feed post. Instagram crops the top and bottom, and the focal subject ends up clipped.
Frequently asked
Is 1080 by 1350 better than 1080 by 1080?
For a single hero image, yes. Portrait fills more of the feed and gives the design more attention. For carousels, branded grids, and cross-posting, square stays the safer choice.
What aspect ratio is Instagram portrait?
4:5. The pixel dimensions Instagram is calibrated to are 1080 by 1350.
Does the profile grid still crop portrait posts?
Barely. Instagram's grid preview is itself 4:5 now, so a portrait shows up in the grid almost identically to how it appears in the feed.
Same series — Instagram Feed Formats
Rendered at relative scale; tap any size to open it.
Compare with
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