Pinterest Pin

1000 x 1500 px sRGB 2:3 portrait

A 1000 by 1500 px vertical pin at 2:3. The aspect ratio Pinterest officially favours, and the one its feed gives the most real estate to.

about a phone-screen tall vertical

About this size

Pinterest is unusual among major platforms because it openly tells designers what to make. Other platforms let creators figure out the algorithm by inference; Pinterest publishes the rules. The recommended pin size is 2:3 vertical at 1000 by 1500 px, and feed previews are calibrated around that exact shape.

The consequence is that pins designed to other ratios literally take less space. Squares appear in feed at roughly half the area of 2:3 pins. Pins taller than 2:3 get truncated, with the bottom slice hidden until a viewer taps in. The optimal pin design respects the ratio and uses the vertical real estate for a layered composition: image on top, text overlay in the middle, brand or call to action at the bottom. Pinterest also treats pins as search results, which means overlay text and descriptions both affect organic reach in a way that does not apply on other social platforms.

Pinterest pins
Vertical graphics
Tutorial cards

Pro tips

1 Hit the 2:3 ratio exactly. Slightly taller pins get truncated in feed previews; slightly shorter pins waste vertical space that the algorithm rewards.
2 Overlay text is part of the design and part of the SEO. Pins with descriptive text overlay consistently outperform image-only pins for click-through, and the words affect search ranking.
3 Three to five variations per source piece. Test different headlines, different crops, different colour palettes; the variant that wins on Pinterest is rarely the one that won on Instagram.
4 A 2:3 vertical pin is close enough to 9:16 that the same artwork often works as an Instagram Story background. One file, two surfaces.

Common mistakes

Posting square pins. They render at half the feed real estate of 2:3 verticals and the algorithm consistently surfaces verticals first.
Skipping overlay text entirely. Pinterest is a search engine as much as a feed, and pins without text rely on descriptions alone.
Busy backgrounds that swallow the overlay text at thumbnail size. The pin has to read at small scale before it gets clicked on for the larger view.

Frequently asked

What is the best Pinterest pin size?

1000 by 1500 px at 2:3. Pinterest publishes this as the recommended size and the feed is tuned around it.

Can I make taller pins?

Pinterest accepts taller pins, but the feed truncates them. The bottom section gets clipped until someone taps to expand. For most pins the cropping costs more than the extra height earns.

Does Pinterest count overlay text for search?

Yes. Pinterest reads pins as visual search results, and both the image content and the overlay text are part of how the platform ranks pins for a given query.