Leaderboard Ad

Pro tips

1. 1 Read left to right. Logo on the left, message in the centre, CTA on the right is the canonical pattern because it matches reading direction and finishes with the action.
2. 2 Typography stays short and bold. There is only about 70 px of vertical space after padding, and thin or italic type disappears at the render size.
3. 3 One image, one headline, one CTA. Any additional element steals attention from the one element that converts.
4. 4 Stay inside the byte budget. Most networks cap static leaderboards at 150 KB and animated GIFs at 40 KB. Going over means the ad simply does not serve.

Common mistakes

• Body-paragraph copy crammed into 90 px tall. The reader sees fuzz, not words.
• Display fonts that look elegant at 24 pt and disappear at 10 pt. Pick a workhorse face built for small sizes.
• Animated frames that never resolve. Most networks loop two or three times and then the slot holds whatever frame the loop ended on; design that final frame to make sense on its own.