Wide Skyscraper Ad

160 x 600 px sRGB 3.75:1 portrait

A 160 by 600 px Wide Skyscraper. A tall vertical sidebar format for desktop publishers, designed to stack image, message, and CTA vertically along the page edge.

about the height of a sidebar block

About this size

The Wide Skyscraper is the vertical answer to the horizontal Leaderboard. Where Leaderboard banners sit across the top of a page, Skyscrapers run down the sidebar at a height that often matches or exceeds the article content next to them.

The 160 px width is the constraint. There is no room for long copy or layered hierarchy; the format works as a vertical stack of three or four discrete blocks read top to bottom.

Display ads
Sidebar ads
Tall promos

Pro tips

1 Stack vertically. Top image, middle message, bottom CTA matches how the reader scans tall sidebar formats.
2 Limit copy. 160 px wide does not hold much before line breaks become awkward and the layout reads as cramped.
3 Reading paths end at the bottom. Anchor the CTA there; CTAs higher in the stack get skimmed past on long scrolls.