Templates Social Media Guide

Social media sizes 2026: every canvas, every platform

A practical 2026 cheat sheet for Instagram, Facebook, X/Twitter, YouTube, TikTok, Pinterest, and LinkedIn, with safe zones, design notes, and one-click canvas starts in Sketchpad.

The 2026 cheat sheet

Every canvas, sorted by platform.

PlatformFormatSizeOpen
InstagramSquare post1080 x 1080 pxInstagram Square Post
InstagramPortrait post1080 x 1350 pxInstagram Feed Portrait
InstagramStory / Reel1080 x 1920 pxInstagram Story
FacebookPage cover851 x 315 pxFacebook Cover
FacebookFeed post1200 x 630 pxFacebook Post Landscape
X / TwitterFeed post1200 x 675 pxX/Twitter Post Landscape
X / TwitterProfile header1500 x 500 pxX/Twitter Header
YouTubeVideo thumbnail1280 x 720 pxYouTube Thumbnail
TikTokVideo / cover1080 x 1920 pxTikTok Video
PinterestPin1000 x 1500 pxPinterest Pin
LinkedInFeed post1200 x 627 pxLinkedIn Post Landscape

Instagram

Square posts, 4:5 portraits, Stories, and Reels all live here. Square wins for carousels and grids; 4:5 wins for vertical feed real estate.

Square post Instagram Square Post 1080 x 1080 px Instagram's original 1080 by 1080 px square. The shape that built the platform and the most portable canvas it offers: one design that survives carousels, profile grids, and cross-posts to Pinterest and LinkedIn. Open template Portrait post Instagram Feed Portrait 1080 x 1350 px A 1080 by 1350 px 4:5 portrait. The tallest single image Instagram's feed will display without cropping, and the most vertical real estate a one-shot post can claim. Open template Story / Reel Instagram Story 1080 x 1920 px A 1080 by 1920 px vertical canvas. The full-screen phone format Instagram Stories, Reels covers, and any 9:16 hand-held design works in. Reserve top and bottom margins to clear Instagram UI: profile chrome and reply bar. Open template

Facebook

Cover images render differently on desktop and mobile. The 1200 by 630 post size doubles as the universal Open Graph share image.

Page cover Facebook Cover 851 x 315 px An 851 by 315 px Facebook page cover. Wide on desktop, cropped on mobile, with a profile photo punched out of the bottom-left. Open template Feed post Facebook Post Landscape 1200 x 630 px A 1200 by 630 px landscape image. The default Facebook feed size and, conveniently, the default Open Graph share image size for the entire web. Open template

X / Twitter

In-feed images render at 16:9; profile headers are wide and short with a profile-photo cut-out in the bottom-left.

Feed post X/Twitter Post Landscape 1200 x 675 px A 1200 by 675 px landscape image for X timeline posts. The 16:9 ratio X displays in-feed without aggressive re-compression. Open template Profile header X/Twitter Header 1500 x 500 px A 1500 by 500 px X profile header. Wide, short, and partially covered by the profile photo in the lower-left. Open template

YouTube

The thumbnail is the click-decision. Design at 1280 by 720 (16:9), keep critical content out of the bottom-right where the duration badge sits.

Video thumbnail YouTube Thumbnail 1280 x 720 px A 1280 by 720 px 16:9 thumbnail. The single image that decides whether anyone clicks the video. Bottom-right corner is overlaid by video duration; avoid critical content there. Open template

TikTok

Vertical 9:16. Right edge covered by the action rail; bottom covered by captions and music tag; keep faces and CTAs in the centre-left.

Video / cover TikTok Video 1080 x 1920 px A 1080 by 1920 px vertical canvas for TikTok covers and video frames. The same shape as an Instagram Story, but with louder, busier UI surrounding it. Right edge and bottom are covered by TikTok action rail, captions, and progress bar. Open template

Pinterest

Pinterest is the only major platform that explicitly favors 2:3 vertical. Square or landscape pins lose feed real estate against 2:3 verticals.

Pin Pinterest Pin 1000 x 1500 px A 1000 by 1500 px vertical pin at 2:3. The aspect ratio Pinterest officially favours, and the one its feed gives the most real estate to. Open template

LinkedIn

Feed posts render at roughly 1.91:1. The same canvas works as og:image for LinkedIn link shares.

Feed post LinkedIn Post Landscape 1200 x 627 px A 1200 by 627 px landscape image for LinkedIn feed posts and shared article previews. Same shape as the Facebook post size, intentionally. Open template

Frequently asked

Which Instagram size should I post?

Square (1080 by 1080) for carousels and unified brand grids. Portrait 4:5 (1080 by 1350) when a single image needs maximum vertical real estate. Story / Reel 9:16 (1080 by 1920) for full-screen vertical content.

Can I use one image for both Facebook posts and og:image?

Yes. The 1200 by 630 Facebook post size doubles as the default Open Graph image size, so the same canvas serves feed posts on Facebook and link previews across most platforms.

What size should a YouTube thumbnail be?

1280 by 720 px at 16:9. Keep critical content out of the bottom-right where YouTube overlays the video duration badge.

Why does Pinterest insist on 2:3?

Pinterest gives 2:3 (1000 by 1500) pins the most feed real estate. Taller pins get truncated; square or landscape pins get less feed area than 2:3 verticals.

Is TikTok the same size as Instagram Story?

Both use the 1080 by 1920 (9:16) vertical canvas. The overlay zones differ: TikTok's action rail on the right and captions on the bottom-left are larger, so design with both safe areas in mind if you intend to repurpose.