Billboard Ad

970 x 250 px sRGB 3.88:1 landscape

A 970 by 250 px Billboard ad. A large hero-banner format reserved for premium top-of-page placements on publisher sites that command brand-campaign CPMs.

about the width of a content column

About this size

Billboard is the largest standard display format and the closest the web ad menu comes to giving designers room for actual brand work. The 970 by 250 dimensions are enough to support hero photography, layered typography, and a confident CTA without the format ever feeling crowded.

Premium publishers reserve the slot for brand campaigns rather than direct-response ads, and inventory is more limited than smaller formats. The design rewards treating it as a small poster rather than a scaled-up banner.

Large web ads
Hero banners
Campaign artwork

Pro tips

1 Treat as a wide hero. Strong imagery on one side, message and CTA on the other; the format supports that two-zone composition cleanly.
2 Premium publishers reserve this slot for brand campaigns. Design accordingly; direct-response layouts feel out of place at this scale.
3 Limited inventory compared to standard sizes. Plan reach expectations around premium-placement volume, not standard ad-network scale.